How will I know what my audience will remember?
The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”
How will I know what my audience will remember?
Your Marketing Officer: “Just give them as much information as possible. That way if they don’t remember anything in particular, they are at least likely to leave with the impression that you are smart and competent.”
Your College Speech Coach: “They will remember anything, as long as you tell them what you are going to tell them, tell them, and then tell them what you told them.”
You: “It just depends on luck and the whims of the audience that day. This is completely beyond my control!”
Your Audience: “We audiences are pretty predictable. We remember interesting and relevant stories, examples and anecdotes. If you can make your points with an occasional surprise, unpredictability or humor, then we will be retelling your message to others for the next 5 years. The one thing we can absolutely guarantee you is that we will not remember a straightforward data dump.”
Tags: presenting, public speaking, speaker, speech