Analysis

How to ruin your reputation in 140 characters or less
Sep 1, 2010

by Mike Bako
After two decades as a sportswriter you would have thought that Mike Wise understood the meaning of maintaining your credibility. Turns out not even the most seasoned and respected reporters can navigate the world of social media and Twitter without stepping on a landmine.
This wound was self inflicted by Wise who now faces [...]

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How the Rocket fizzled when it came to handling the media and his image

by Mike Bako
When it comes to throwing a 95 mile per hour fastball past hitters there are few people that did it better and longer than Roger Clemens. When it comes to handling a crisis communication situation few people have done it worse and with a bigger deaf ear than Roger Clemens.
In the face of [...]

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Older Adults and Social Media

by Pew Internet
While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.

Between April 2009 [...]


 

What the Steven Slater Story Says about How News is Created and Shared

by Poynter
When Flight 1052 went wheels-up on Steven Slater’s (presumably) last flight with JetBlue, he was just a man. Hours after he took the evacuation slide, he was a legend.


 

10 Social Media Best Practices for PR Pros

Social Media has become a trend that cannot be ignored anymore. More so if you have a growing business. Connecting with the public on Facebook, replying to customer concerns on Twitter, and promoting the product through a blog have all become default agendas in the marketing and sales strategies of companies during the last few [...]


 

Social Media for Large Law Firms

by Nicole Black
I’ve been giving a lot of thought to how Big Law can effectively use social media ever since I spoke at King & Spalding’s Atlanta office in mid-August.
During my presentation on social media, a member of the audience asked if I was aware of any large law firms that were using social media [...]


 

The ink stained veteran who is leading a path to the digital future

by Mike Bako
There are few names more synonymous with newspaper reporting than Pete Hamill’s. His columns graced the black and white pages of The New York Post and New York Daily News for decades. He also served as editor in chief of both papers at various points in his career and his books have been [...]

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Rex Ryan's rough language and Hard Knocks- media training

by Mike Bako
The decision by the NY Jets to allow HBO camera’s follow their training camp for this seasons installment of Hard Knocks was thought to be a stroke of programming genius four months ago when the partnership was announced. Take one over-sized and outspoken coach in Rex Ryan, mix in a star quarterback in [...]

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Help & How To

Why you should do all of your videos in one take

by TJ Walker
I am a big believer that you should strive to do all of your social media videos in just one take. Of course, if I make an obvious misstatement of fact or my brain freezes, I will stop the recording it delete, and then start over. Bt my estimate this happens about once [...]


 

How many points should I cover during my presentation?


 

Nick Vujicic - No arms or legs, but a powerful voice.

Nick Vujicic and his attitude serve as a great examples of the celebration of life over limitations.

You can see and learn more about Nick on http://LifeWithoutLimbs.org


 

3 Things Businesses Need To Consider About Social Media


 

What are the 4 specific things you want to accomplish in every media interview?

by TJ Walker
All of my clients are different in that they all have different messages and styles they want to communicate through the media. And yet everyone is the same. It doesn’t matter if my client is a President of a country, a US Senator, a Prime minister, a CEO, a billionaire fund manager, a [...]